Visceral
Nooka Zot
Designed by Matthew Waldman, a New York based artist and designer, the Zot bears a unique design that disappointingly makes the watch hard to read although the style factor is definitely strong.
Visceral: Aestheically pleasing, sleek and unique design.
Behavioral: Reasonably priced – $300+, hard to read, not minute-specific
Reflective: Cool trendy factor
This watch is definitely eye-catching and attention grabbing but who wants to wear a watch that doesn’t quite serve its purpose. Although wearing this watch will elevate you to coolhunter status, the main draw is really it’s physical design.
Behavioral
Casio G-Shock
Touted as shockproof, the G-Shock is marketed as a hardy timepiece that boasts many functions well suited to a sporty, active individual.
Visceral: Sporty, durable, dull
Behavioral: Tough, multi-functional
Reflective: Economical watch, no style appeal
Not particulary eye-catching or aesthetically appealing but this watch takes a utilitarian approach.
No doubts about that.
Reflective
Vacheron Constantin Kallista
Made in 1979 with an initial price of $5 million. Today the watch is valued at about $11 million. It took about 6,000 hours for the watch masters to make this watch with 118 emerald cut diamonds and about 20 months for the best jewelers in the world to enrich the watch.
Visceral: UGLY.
Behavioral: hard to read, no other functions
Reflective: status symbol (one of the most expensive watches in the world), the value of diamonds
Its aesthetics and attractiveness is debatable, but in my opinion it looks awful. Even though the function of a watch is to tell the time, this hardly looks possible with a face like that. Nonetheless, if it’s in your possession the whole world will want to be best friends with you! And remember me then too.
